The emergence of Colombia as a premier travel destination is undeniable. In 2024, the country achieved a remarkable milestone, welcoming a record 6.7 million international visitors – an 8.5% increase from the previous year – cementing its position as the top choice for U.S. travelers in South America.
As the dry season arrives in March, ideal conditions set the stage for exploring the Lost City Trek in the Sierra Nevada de Santa Marta, one of the world’s most extraordinary destinations. This year, Santa Marta marks its 500th anniversary, adding a rich cultural layer to the adventure.
“This spring, AmaWaterways debuts its first luxury river cruise along the Magdalena River, offering travelers a unique way to experience The Country of Beauty with unparalleled service. Additionally, March brings the vibrant Barranquilla Carnival, a UNESCO-recognized cultural extravaganza, where the streets come alive with parades and music,” said Carmen Caballero, president of ProColombia, the country’s tourism promotion agency.
In the summer, Caño Cristales, known as the River of Colors, transforms into a natural spectacle as aquatic plants paint its waters in stunning shades of red and purple. From July to November, Colombia’s Pacific coast becomes a sanctuary for humpback whales, attracting nature lovers eager to witness these majestic creatures.
Between June and August, the Tatacoa Desert draws visitors with its clear, dry skies, offering some of the best stargazing in South America. Later in the season, Medellín’s iconic Flower Fair turns the city into a vibrant celebration of nature, while Cali’s Petronio Álvarez Music Festival showcases Afro-Colombian culture through live music and traditional cuisine.
For those seeking a more unconventional adventure, fall is the perfect time to explore La Guajira, South America’s northernmost tip, where desert landscapes meet turquoise waters. Alternatively, travelers can immerse themselves in the Mompox Jazz Festival, where international artists perform against the backdrop of colonial architecture, blending music and history.
As the year draws to a close, Cañón del Güejar becomes a haven for nature enthusiasts. This hidden gem is ideal for rafting through dramatic rock formations and emerald-green waters. Around the same time, literary fans can trace the footsteps of Gabriel García Márquez along the Caribbean coast, enjoying boutique stays and culinary experiences inspired by One Hundred Years of Solitude.
Colombia’s diverse offerings – from natural wonders to cultural celebrations – continue to captivate travelers, making it a must-visit destination in every season.