On Deck for a Cause walks around the world on board HollandAamerica Line ships raise $450,000 for Direct Relief.
A fundraising effort by cruise line passengers that took place on the high seas around six different continents culminated today with a large donation for Ukrainian relief. Holland America Line presented a check for $450,000 at the Port of San Diego to the global humanitarian aid organization Direct Relief, money raised during the premium cruise line’s On Deck for a Cause campaign.
For 10 months on every cruise in the line’s 11-ship fleet, guests could make a $25 donation to participate in a fundraising 5K walk during their sailing, in locales ranging from Alaska to Europe and the Panama Canal to Australia.
“Our guests and team members, who love to explore the world, wanted to do something to make a meaningful difference for families in a part of the world that desperately needs humanitarian aid,” said Gus Antorcha, president of Holland America Line. “We knew our guests were generous, but their support has well exceeded our expectations, with donations totaling $450,000.”
Direct Relief is a California-based charity that works in all U.S. states and territories and more than 90 countries around the world to expand access to medicine and healthcare by equipping doctors and nurses with lifesaving medical resources. It has already provided more than 1,000 tons of medical material aid requested by the Ukrainian Health Ministry.
The fundraising effort began in March and coincided with a pledge of $3 million to charities helping Ukrainian refugees from the family foundation of parent company Carnival Corporation’s chairman Micky Arison and his wife Madeleine. From April through September 2022, the Dutch government and City of Rotterdam chartered the Holland America Line ship Volendam as part of their larger effort to accommodate 50,000 Ukrainians who fled the war in their homeland.