Flow Beverage Corp. has announced it has signed an agreement with Norwegian Cruise Line for Flow Alkaline Spring Water to become NCL’s official water.
NCL, the leading global cruise line operating a fleet of 28 ships under the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands and Flow Beverage Corp. have signed an agreement to bring Flow Water on board as the company’s official water.
Talking about the agreement Nicholas Reichenbach, Flow’s CEO, said, “We are delighted to be partnering with a world class organization like NCL. Increasing our presence in the food service sector is one of the key growth pillars we identified in our strategic framework.”
At the start of 2020 Norwegian Cruise Line became the first major global cruise company to eliminate single-use plastic bottles. The initiative was facilitated in partnership with JUST Goods, Inc. a global consumer goods company dedicated to producing responsibly sourced products, contained in sustainable packaging.
Additional details on the product launch between Flow and NCL will be made by way of joint announcement in the coming weeks.