The Croatian National Tourist Board has reappointed AVIAREPS as their pan-European public relations agency in 10 European markets. AVIAREPS will also support CNTB with strategic marketing activities.
The Croatian National Tourist Board (CNTB) has reappointed AVIAREPS, as their pan-European public relations agency in 10 European markets: Austria, Belgium, the Czech Republic, Germany, Netherlands, Norway, Slovakia, Sweden, Switzerland and the United Kingdom. AVIAREPS will also support CNTB with strategic marketing activities.
CNTB started the partnership with AVIAREPS one year ago and has now strengthened it by again choosing AVIAREPS as its representation agency in several European markets. The extensive network of AVIAREPS offices in Europe ensures a coordinated PR approach in all ten countries. AVIAREPS’ local teams of tourism experts in the markets will develop strong and effective media and PR activities adapted to the local market and in line with CNTB’s overall communication strategy for Europe. In addition, AVIAREPS will reinforce CNTB’s messaging through strategic media buying activities in Austria, the Czech Republic, the Netherlands and Sweden.
Croatia is known for its stunning beaches, beautiful islands, vibrant cities and countless natural wonders. As one of the first countries in Europe to reopen its borders to tourists, Croatia has implemented comprehensive health regulations and safety measures to ensure safe travel. AVIAREPS will continue to position Croatia as a safe and responsible travel destination as the tourism industry further moves towards recovery. In addition to the importance of safety, AVIAREPS will promote Croatia’s efforts to support sustainable and responsible tourism, an aspect that is becoming increasingly important to travelers.
In 2021, Croatia counted 13.8 million tourist arrivals – almost 70% of pre-pandemic levels – and achieved the highest tourist traffic in the Mediterranean.