Norwegian Cruise Line will replace all single-use plastic bottles across its fleet by January 1, 2020. Norwegian Encore, the cruise line’s upcoming innovative new ship, will be the first plastic bottle free ship.
Norwegian Cruise Line is joining forces with JUST Goods to eliminate all single-use plastic bottles from its fleet. By January 1, 2020 Norwegian will be the first major global cruise company to become plastic bottle free, eliminating over six million plastic bottles per year.
The decision is the latest sustainable step forward for Norwegian Cruise Line. In 2018, the Company eliminated single-use plastic straws across its 16-ship fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic bottles every year. These efforts are driven by the Company’s Sail & Sustain Environmental Program which is its commitment to minimize waste to landfills, reduce its CO2emissions rate, increase sustainable sourcing and invest in emerging technologies.
Norwegian will be the first major global cruise company to become plastic bottle free by January 1, 2020, eliminating over six million plastic bottles each year
“We are a leading Company – one that is in the business of creating memorable experiences for our guests,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with JUST is one of my proudest moments as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources. While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment. We are committed to our Sail & Sustain initiatives and will continue toinnovate for the overall benefit of the planet and its future.”
Envisioned and founded by American rapper, songwriter, actorand activist Jaden Smith and family, JUST takes an innovative approach to sourcing and packaging the world’s most valued resource – water. The revolutionary company focuses on an impact model, taking into consideration both how the water is sourced and packaged. JUST is 100% spring water in a plant-based carton. The carton is made of 82% renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable. JUST has a global presence with bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia, thus allowing the company to meet demand around the world without shipping water from a single production source. JUST takes care to use the most efficient shipping options available.